Industry: Events, Vocation and Education
THEIR STORY
JA JOURNEY MINISTRIES
JA Journey Ministries is an educational and event company that empowers people to find their vocation through advisement sessions and consultations, ministerial classes, leadership classes, author’s classes, and live events.
June H. is the is the founder of JA Journey Ministries and started this on 2014. It started on conference calls for vocational advisement then transitioned to online classes and broadcasting live on social media.
JUNE H.
As their online and live clientele continues to grow, JA Journey Ministries needed to upgrade their marketing paraphernalia and solidify their digital presence. And here in Obra Mariestra, she found what’s she exactly looking for—perfectly.
THE STORY
Due to the rising demand of her services, she decided to have monthly events (The Prophet’s Cave and 3-Days-of-Prayer). This enabled her to eventually establish target audience and demographics.
The number of attendees and followers grew 20x since they started. Starting from 50-60 followers—now it’s 1200+ and growing!
As JA Journey Ministries continues to conduct live events, online classes and will open a school in the future--their mission to empower more people to find their Purpose will also continue to grow.
''I wanted to upgrade, I was unhappy with my previous designer..’’ - June H.
Then Obra Mariestra did the upgrade and branding of June's JA Journey Ministries marketing.
"Marketing is EVERYTHING! And you help bring in more people." - June H.
''WONDERFUL! Your graphic designs were so eye catching that it boosted our social media outreach and BRAND AWARENESS greatly.’’
THE UPGRADE
Design Concepts: monochromatic themes for different topics to enhance dramatic effect, modern and stylish but at the same time professional in approach.
Description: JA Journey Ministry offers services in relation to vocation and education, the design should have an ambiance of drama yet professional—the combination of both vocation and education.
The swelling of client growth demands upgrading their marketing collaterals and enlarging the scope of their services.
June is thankful for Obra Mariestra to play the marketing role in the company’ s mission.
Industry: Engineering, Real Estate
STELLAR SURVEYING
Stellar Surveying is a surveying company that offers different kind of surveys in land, water, and aerial surveys. It deals with lot boundary problems, identifying uneven elevation of terrains, providing data through innovative and mapping solutions, and aiding in various engineering works.
Stela A. is a Geodetic engineer and currently co-owns Stellar Surveying.
STELA A.
And when it comes to marketing and online visibility, they’re a ‘’start-up’’.
Good thing, Obra Mariestra came to their rescue and helped them establish their brand identity online, professionally.
THE STORY
It started on 2002 when her father, who is also a Geodetic engineer, established the company.
For the past two decades, this one-man-company thrived and had numerous clients including corporate clients, government clients and individual clients.
Now, Stela could say that their business is presentable and visible to clients online.
''I need to have professional online visibility...’’ - Stela A.
This is where Obra Mariestra came in.
"‘’They look great!’’
"Marie established our BRAND IDENTITY and made it PROFESSIONAL."
THE START UP BRAND IDENTITY
Design Concepts: designs are mainly inspired by the company’s logo and survey-related elements (see explanation). Its approach is modern and stylish with a touch of formality for professional look, symmetrical and asymmetrical shapes for technical aspects.
Description: The uniqueness in this design concept lies between the elements that are inspired by surveying-related tools; such as a major surveying instrument that contains some of the logo’s feature, a geographical map for surveying as well, and the ‘’Move’’ tool (arrow-cursor icon) in the AutoCAD software they mainly use. (as seen in the picture below).
Since her dad is also an old-style guy and likes traditional approach, Stellar Surveying has no online marketing means and has no digital presence at all.
In the near future, she plans to grow the business by acquiring medium to large-scale projects and create a website for the company.
Stela started to take over her father’s business in 2020 when the pandemic came. This is the same time where businesses were forced to digitalize all their marketing approach and make themselves visible online--Stellar Surveying is one of them.
So, they started to focus on building its online visibility through social media pages and search engines. But they needed professional, modern looking covers and contents, and enhance their digital profiles across different platforms.
"Our social media accounts look so competitive and doesn’t look cheap at all!"
- Stela A.
Color Palette:
Social Media Graphics:
Logo Dimension: (vertical and horizontal orientation)
Logo Variations:
